Sponsorship rate card template
A one-page rate card you can fill in tonight: formats, prices, audience facts and booking terms.
A rate card answers a sponsor's questions before they ask them. It should fit on one page, carry real numbers, and make booking feel easy.
What goes on the card
- Who reads it. Subscriber count, typical open rate, and two or three facts about readers' jobs or interests.
- Formats. Usually a main placement, a classified line, and a dedicated send.
- Prices. One price per format, not a range.
- Terms. Lead time, what you need from the sponsor, and your cancellation policy.
