The newsletter launch checklist
Everything to set up before your first issue goes out, in the order that saves the most rework.
1 min readLibrary
The Library
Guides, tools and references, organized by topic.
Resources
Sponsorship rate card template
A one-page rate card you can fill in tonight: formats, prices, audience facts and booking terms.
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Free tools for running a small newsletter
What you genuinely need on day one, what can wait, and which paid upgrades are worth it later.
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Writing a welcome email people actually read
The most-opened email you will ever send. What to put in it, what to leave out, and a structure to copy.
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Editorial calendar spreadsheet
A twelve-week planning sheet with columns that keep ideas, drafts and sponsors from colliding.
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Worked example: planning a year of weekly resources
A fictional publication maps 52 weeks of resources against three reader needs. The method, step by step.
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The newsletter numbers you should actually check
Five numbers worth a weekly look, three worth a monthly one, and the vanity metrics to ignore.
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Reader survey template
Seven questions that take two minutes to answer and tell you what to write next.
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How to price your first paid tier
A practical way to set your first price, test it, and change it without upsetting existing readers.
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The pre-send checklist
Ten checks in five minutes that catch nearly every embarrassing mistake before an issue goes out.
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Growing through referrals, without a referral program
Most readers arrive because someone forwarded an issue. How to make that easier, on purpose.
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Why readers unsubscribe, and what to do about each reason
The common reasons, grouped by whether you can fix them, with one response to each.
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Sponsor outreach email templates
Three short emails for first contact, follow-up and renewal, with notes on when to send each.
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Paid tier launch checklist
What to have ready before you switch on paid subscriptions, and the order to announce it in.
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Email deliverability basics
What decides whether your issue reaches the inbox, in plain language, and the few settings to check.
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Planning a paid series
How to plan a four- to six-part series for paid readers that holds together and finishes on time.
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A glossary of newsletter terms
Plain definitions of the words that show up in dashboards, sponsor emails and platform settings.
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Worked example: pricing sponsorships for a 3,000-reader list
A fictional newsletter sets its first three sponsorship prices. Every assumption is shown.
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Archive clean-up checklist
A twice-yearly pass through your back catalogue that keeps old issues useful and findable.
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Interview request template
A short, respectful email for asking someone to be interviewed for your newsletter.
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Year-end review template
Nine prompts for an honest look back at your newsletter year, and three decisions to make from it.
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Image sizes cheat sheet
Sensible sizes and formats for newsletter headers, web posts and social cards, in one place.
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Worked example: estimating free-to-paid upgrades
A fictional newsletter works out how many paying readers it can realistically plan for.
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Writing better subject lines
Clear beats clever. Patterns that work for weekly newsletters, with before-and-after examples.
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