Worked example: pricing sponsorships for a 3,000-reader list
A fictional newsletter sets its first three sponsorship prices. Every assumption is shown.
This example uses a fictional newsletter, Field & Frame, a weekly email for amateur photographers. The numbers are invented to show the method, not to describe a real publication.
The starting facts
- 3,000 subscribers.
- A typical open rate of around 50% (approximate, given privacy features).
- One issue a week.
