Worked example: planning a year of weekly resources
A fictional publication maps 52 weeks of resources against three reader needs. The method, step by step.
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Worked Examples
Illustrative scenarios with the arithmetic shown. Fictional publications, real methods.
Posts
Worked example: pricing sponsorships for a 3,000-reader list
A fictional newsletter sets its first three sponsorship prices. Every assumption is shown.
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Worked example: estimating free-to-paid upgrades
A fictional newsletter works out how many paying readers it can realistically plan for.
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Worked example: a quarterly content audit
A fictional newsletter reviews twelve issues in an afternoon and decides what to repeat.
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