Issue 48: The two-hour weekly publishing routine
How to fit research, writing, editing and sending into two focused hours, and what to do when a week goes wrong.
Archive
Every issue, newest first.
How to fit research, writing, editing and sending into two focused hours, and what to do when a week goes wrong.
Why one question in your welcome email can do more for deliverability and ideas than any growth tactic.
Three anchors for your first price, and why yearly pricing deserves more thought than monthly.
From classifieds to sponsored series, the formats that earn money without making readers feel sold to.
Why a few unsubscribes after every issue is healthy, and the patterns that are worth acting on.
Your back catalogue is full of material that new readers will never scroll to. Here is how to reuse it.
Plan twelve weeks, commit to four, and keep two drafts in reserve. Why this rhythm reduces stress.
Seven questions, two minutes, one week. How to run a survey that shapes the next season.