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Worked example: estimating free-to-paid upgrades

A fictional newsletter works out how many paying readers it can realistically plan for.

Avery Lin Updated Oct 26, 2026 1 min read
Worked example: estimating free-to-paid upgrades

This example follows The Commuter Cook, an invented weekly recipe newsletter, as its editor estimates paid upgrades before launching a paid tier. Every figure is illustrative.

The inputs

  • 8,000 free subscribers.
  • About 4,000 read regularly (opened at least one of the last four issues).