The newsletter launch checklist
Everything to set up before your first issue goes out, in the order that saves the most rework.
· 1 min read
Author
Avery Lin
Fictional editor of The Indie Publisher, the sample site for the LetterHarbor Ghost theme.
Posts
The case for a smaller, better newsletter
Growth is not the only measure of a good newsletter. Sometimes the better move is fewer readers who care more.
· 1 min read
Sponsorship rate card template
A one-page rate card you can fill in tonight: formats, prices, audience facts and booking terms.
· 1 min readIssue 48: The two-hour weekly publishing routine
How to fit research, writing, editing and sending into two focused hours, and what to do when a week goes wrong.
· 1 min read
Free tools for running a small newsletter
What you genuinely need on day one, what can wait, and which paid upgrades are worth it later.
· 1 min read
Writing a welcome email people actually read
The most-opened email you will ever send. What to put in it, what to leave out, and a structure to copy.
· 1 min read
Owning your audience
Why an email list and a website you control matter more than any single platform’s algorithm.
· 1 min readIssue 47: The welcome email that gets replies
Why one question in your welcome email can do more for deliverability and ideas than any growth tactic.
· 1 min read
Editorial calendar spreadsheet
A twelve-week planning sheet with columns that keep ideas, drafts and sponsors from colliding.
· 1 min read
Worked example: planning a year of weekly resources
A fictional publication maps 52 weeks of resources against three reader needs. The method, step by step.
· 1 min read
Notes on writing every week for three years
What a fixed weekly deadline teaches you, from a fictional editor’s notebook.
· 1 min readIssue 46: Pricing a paid tier without guessing
Three anchors for your first price, and why yearly pricing deserves more thought than monthly.
· 1 min read