Writing a welcome email people actually read
The most-opened email you will ever send. What to put in it, what to leave out, and a structure to copy.
Your welcome email is opened more than any issue you will send. It arrives at the moment a reader is most curious about you, which makes it the best place to set expectations and earn a reply.
Its three jobs
- Confirm they are in the right place.
- Tell them what arrives, and when.
- Give them one useful thing right now.
