Writing a welcome email people actually read
The most-opened email you will ever send. What to put in it, what to leave out, and a structure to copy.
1 min readTopic
Guides
Step-by-step walkthroughs for the jobs every independent publisher ends up doing.
Posts
How to price your first paid tier
A practical way to set your first price, test it, and change it without upsetting existing readers.
1 min read
Growing through referrals, without a referral program
Most readers arrive because someone forwarded an issue. How to make that easier, on purpose.
1 min read
Email deliverability basics
What decides whether your issue reaches the inbox, in plain language, and the few settings to check.
1 min read
Planning a paid series
How to plan a four- to six-part series for paid readers that holds together and finishes on time.
1 min read
Writing better subject lines
Clear beats clever. Patterns that work for weekly newsletters, with before-and-after examples.
1 min read