The newsletter numbers you should actually check
Five numbers worth a weekly look, three worth a monthly one, and the vanity metrics to ignore.
· 1 min read
Author
Avery Lin
Fictional editor of The Indie Publisher, the sample site for the LetterHarbor Ghost theme.
Posts
Reader survey template
Seven questions that take two minutes to answer and tell you what to write next.
· 1 min read
How to price your first paid tier
A practical way to set your first price, test it, and change it without upsetting existing readers.
· 1 min readIssue 45: Five sponsorship formats that respect readers
From classifieds to sponsored series, the formats that earn money without making readers feel sold to.
· 1 min read
The pre-send checklist
Ten checks in five minutes that catch nearly every embarrassing mistake before an issue goes out.
· 1 min read
Growing through referrals, without a referral program
Most readers arrive because someone forwarded an issue. How to make that easier, on purpose.
· 1 min readIssue 44: What unsubscribes can and cannot tell you
Why a few unsubscribes after every issue is healthy, and the patterns that are worth acting on.
· 1 min read
Why readers unsubscribe, and what to do about each reason
The common reasons, grouped by whether you can fix them, with one response to each.
· 1 min read
Sponsor outreach email templates
Three short emails for first contact, follow-up and renewal, with notes on when to send each.
· 1 min readIssue 43: Turning old issues into evergreen guides
Your back catalogue is full of material that new readers will never scroll to. Here is how to reuse it.
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Paid tier launch checklist
What to have ready before you switch on paid subscriptions, and the order to announce it in.
· 1 min read
Email deliverability basics
What decides whether your issue reaches the inbox, in plain language, and the few settings to check.
· 1 min read