Planning a paid series
How to plan a four- to six-part series for paid readers that holds together and finishes on time.
· 1 min read
Author
Avery Lin
Fictional editor of The Indie Publisher, the sample site for the LetterHarbor Ghost theme.
Posts
Issue 42: A calmer editorial calendar
Plan twelve weeks, commit to four, and keep two drafts in reserve. Why this rhythm reduces stress.
· 1 min read
A glossary of newsletter terms
Plain definitions of the words that show up in dashboards, sponsor emails and platform settings.
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Worked example: pricing sponsorships for a 3,000-reader list
A fictional newsletter sets its first three sponsorship prices. Every assumption is shown.
· 1 min readIssue 41: Reader surveys that actually get answers
Seven questions, two minutes, one week. How to run a survey that shapes the next season.
· 1 min read
Archive clean-up checklist
A twice-yearly pass through your back catalogue that keeps old issues useful and findable.
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Interview request template
A short, respectful email for asking someone to be interviewed for your newsletter.
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Year-end review template
Nine prompts for an honest look back at your newsletter year, and three decisions to make from it.
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Image sizes cheat sheet
Sensible sizes and formats for newsletter headers, web posts and social cards, in one place.
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Worked example: estimating free-to-paid upgrades
A fictional newsletter works out how many paying readers it can realistically plan for.
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Writing better subject lines
Clear beats clever. Patterns that work for weekly newsletters, with before-and-after examples.
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Membership FAQ page template
The questions readers ask before they pay, with answers you can adapt in fifteen minutes.
· 1 min read