The newsletter numbers you should actually check
Five numbers worth a weekly look, three worth a monthly one, and the vanity metrics to ignore.
Every newsletter dashboard shows more numbers than you can act on. These are the ones that change decisions.
Weekly
- Net new subscribers — signups minus unsubscribes. A single number that tells you whether you are growing.
- Clicks on the main link — did the piece you worked hardest on get used?
- Replies — not shown on most dashboards. Keep a tally anyway.
