Free tools for running a small newsletter
What you genuinely need on day one, what can wait, and which paid upgrades are worth it later.
1 min readTopic
Reference
Definitions, rules of thumb and the numbers worth knowing.
Posts
The newsletter numbers you should actually check
Five numbers worth a weekly look, three worth a monthly one, and the vanity metrics to ignore.
1 min read
Why readers unsubscribe, and what to do about each reason
The common reasons, grouped by whether you can fix them, with one response to each.
1 min read
A glossary of newsletter terms
Plain definitions of the words that show up in dashboards, sponsor emails and platform settings.
1 min read
Image sizes cheat sheet
Sensible sizes and formats for newsletter headers, web posts and social cards, in one place.
1 min read
Privacy basics for small newsletters
Consent, data, and what to tell readers, in plain language. Not legal advice.
1 min read