The pre-send checklist
Ten checks in five minutes that catch nearly every embarrassing mistake before an issue goes out.
Run this list every time, even when you are in a hurry. Especially when you are in a hurry.
Content
- The subject line matches what the issue actually delivers.
- The preview text is written on purpose, not the first line of a footer.
- Every link opens the right page. Click them, do not just read them.
- Names are spelled correctly, especially sponsors' and guests'.
- Dates and days of the week agree with each other.
Format
- Read it once on a phone-width screen.
- Images have alt text, and the issue still makes sense with images turned off.
- Headings are short enough to fit on one line on a phone.
Sending
- You are sending to the right segment: free, paid or everyone.
- Send a test to yourself and open it in a different email app from the one you write in.
Afterwards
Keep a note of anything you caught. If the same mistake shows up twice, add it to this list.
