The newsletter launch checklist
Everything to set up before your first issue goes out, in the order that saves the most rework.
1 min readTopic
Checklists
Short lists to run through before you hit send, launch or raise prices.
Posts
The pre-send checklist
Ten checks in five minutes that catch nearly every embarrassing mistake before an issue goes out.
1 min read
Paid tier launch checklist
What to have ready before you switch on paid subscriptions, and the order to announce it in.
1 min read
Archive clean-up checklist
A twice-yearly pass through your back catalogue that keeps old issues useful and findable.
1 min read
Re-engagement email checklist
How to write to readers who stopped opening, and when to let them go.
1 min read
Newsletter swap and collaboration checklist
How to recommend another newsletter, and be recommended, in a way readers appreciate.
1 min read